India's first on-vehicle advertisement company

What is outdoor advertising and types, why is it important? CASHurDRIVE defines Outdoor advertising as,  "The medium of advertising done by brands to target their consumer when they are outside of their homes" The outdoor advertisement is also known as OOH that presents businesses for the moving and specific audience. This could be a medium like - transit, posters or billboards. Type of Outdoor advertising-  These are some of the different services CASHurDRIVE offers - Billboards - This kind of advertisement is majorly found on highways as an advertising message to reach a specific location-based audience. Digital Billboards - This advertising includes airport displays, transit, and bus-shelter displays, and mall displays. This method is cost-efficient to target specific audiences. Transit Advertising - Transit advertising is an outdoor media typically found on the outside or inside of public vehicles such as buses, cars, taxis, and trains or in the common are...

Advertising is a medium that helps brands to place their product and services in the market. It is a weapon they use to promote their product and sell the idea of the usefulness of their services to the ultimate consumers. There are innumerable ways present today in which brands market their product using unique branding strategies. Have you been on a flight or a cafeteria where you’re offered free samples of a new product? A complimentary edible say a pack of two chocolate cookies at a café along with the mocha coffee you just ordered? If the answer to the above is yes, then that’s simply sampling advertising technique used by brands to offer their new launch product as a complimentary gift to people. This is done so that a feedback can be obtained by the consumers. It can be estimated that up to what extent the audience liked the product. Here, the taste of the chocolate cookies or a packet of green tea offered as a sampling product in Jet Airways works. Take an ex...

Advertising is a major part of the promotion strategy in a marketing mix.   In the past decade, the upsurge of online marketing and advertising platforms and their efficiency – somehow – caused a downfall in the application of outdoor advertising schemes. Nevertheless, Outdoor advertising or Out-of-home advertising turns out to be the hoariest form of advertising. The effectiveness and benefits of outdoor advertising are greatly evident as they have been practiced for years and years. However, to state a few, Outdoor advertising offers a scope to address a huge target audience diversified in different geographic locations and a platform to convey your advertising message in a quirky way.   Nevertheless, a well designed and executed outdoor advertisement can create a strong and personal image of the brand by connecting the audience to the advertisement message.  A myth about outdoor advertising, which prevails, states that the options of outdoor advertisement are...

Airport advertising is comparatively a new form of branding is getting rave reviews. Airport advertising can create strong brand identity. If you want your product in front of thousands of flyers, then airport advertising is worth choosing.  Flyers spend 60 minutes to one hour in the airport while traveling through a flight. To advertisers, that's a captive audience with a considerable amount of ‘dwell time’, meaning the time spent simply waiting, passing through security or sitting in an airport terminal waiting to take off.   So it becomes easy to capture the attention of these travelers. Any form of branding in airports can end up being result-oriented as it reaches the target audience and has high-impact.  Airports have the right audience for your advertisement like no other venue. Frequent business travelers are mostly decision-makers and influential leaders who have purchasing power as well. A report proves this saying that the Airport advertisin...

Top advertising companies in India uses the concept of Outdoor advertisement or OOH Media. Outdoor advertisement is for sure a very popular and on-demand form of advertising. Outdoor advertisement is the kind of advertising that reaches the masses and consumers when they are out of their homes.  Road shows advertisements, full car wrap branding and inflight branding options too come under the Outdoor advertisement. Inflight branding options take your company’s message to newer heights. Inflight branding option is capable of enhancing the marketing and advertising campaigns by precisely reaching target markets through advertising throughout the passenger journey.  First of its kind in India CASHurDRIVE is a vehicle advertising concept like advertisement on cars. It is India's leading media advertising company. They are specialized in the advertisement of cars with the concept of vehicle wraps. They offer corporate expert and professional application support acros...

Outdoor advertising is one of the most popular forms of Mass media advertisement. It has been an evergreen advertisement concept because of its relevance to all times and target audience. However, the most important traits of a successful outdoor advertisement are; first, it should be creatively designed to gather audience attention.  Considering that everyday people come across so many advertisements around themselves it can be difficult to make people recognize your advertisement if it is not creative and quirky enough. Therefore, an outdoor advertisement should be able to stand out in terms of its implementation idea. Secondly, it should be rightly placed through the appropriate medium. As we know, there are various modes and platforms of publishing an outdoor advertisement. From billboards to an advertisement on wheels you can place your ad over any medium. Nonetheless, the catch in here is to choose the most suitable medium for outdoor advertisement in order to ensur...