Advertising is a medium that helps brands to place their product and services in the market. It is a weapon they use to promote their product and sell the idea of the usefulness of their services to the ultimate consumers. There are innumerable ways present today in which brands market their product using unique branding strategies. Have you been on a flight or a cafeteria where you’re offered free samples of a new product? A complimentary edible say a pack of two chocolate cookies at a café along with the mocha coffee you just ordered? If the answer to the above is yes, then that’s simply sampling advertising technique used by brands to offer their new launch product as a complimentary gift to people. This is done so that a feedback can be obtained by the consumers. It can be estimated that up to what extent the audience liked the product. Here, the taste of the chocolate cookies or a packet of green tea offered as a sampling product in Jet Airways works. Take an ex...
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