The pandemic of Coronavirus has spread around the world like a wildfire. Every major country is on the lockdown. Every big market for the brands is still. In this pandemonium created by the COVID-19, there is a stalemate in the market. With lockdown proclaimed in India, the market is literally closed for days to come. Everyone has quarantined themselves to avoid the community spread of this mysterious viral disease. Every business is under the scan of the future measure of this undeterminable market condition. But this COVID -19 pandemic has shown a silver lining and has a hidden opportunity to rise up to occasion. This should be not seen as a marketing move, but a social responsibility. Brands should for some time forget about marketing their product but care about their consumers. What not to do? The consumer of this generation is always an updated one. The consumers are savvier than ever. So, every small step taken by the brand has a deep impact on the minds of ...
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